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(805) 238-223114 Karat White Gold Stud Earrings Set With Two 3.00mm Round Aquamarines
FedEx Ground ($12.42) between Tuesday, March 25th and Friday, March 28th
FedEx 2 Day ($15.70) between Wednesday, March 19th and Thursday, March 20th
FedEx Standard Overnight ($28.95) Tuesday, March 18th
USPS Priority Mail 2-Day ($6.95) between Wednesday, March 19th and Thursday, March 20th
USPS Priority Mail Express 1-Day ($36.60) between Tuesday, March 18th and Wednesday, March 19th
Free Pickup in Store Wednesday, March 19th
JABEL / David Connolly is a jewelry manufacturer based in Newark, New Jersey. They have been in operation since 1916 and were looking to reshape their image with a new identity. Now owned by David Connolly, a lifelong admirer of JABEL and prominent jewelry designer, JABEL wanted a new website that captured the essence of their long history while bringing them into the 21st century.
The process for this website was centered around a number of different elements. First was the element of photography. We were able to get custom lifestyle photography done which we were able to use in many different brand executions including the website. The idea for website photography was to use very zoomed-in crops which focused on the jewelry while using the human figure as a canvas for said photography. Another element we used was the use of textures and various frosted glass effects to give the website that essence of history and well as, from a functional perspective, making room for interactions on the website. We stuck with a minimal color palette with some burgundy and pink accent colors for calls-to-action. Overall, the mixture of these elements provides that rich history while bringing them to the 21st century.
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